Avoiding Practice Bankruptcy
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A recent article from CNNMoney has brought to public light the disturbing trend of “doctors going broke.“ More often than not, the fault is not that of the doctor as cuts to Medicare reimbursements and delays/denials of insurance company payments are two of larger contributing causes of doctor bankruptcy. But, that doesn’t mean that all doctors need to worry about being left high-and-dry.
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Creating a Successful Online Medical or Dental Ad Campaign for New Patients
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Having some lengthy experience with creating online ads for Doctor’s practices and seeing how some offices are advertising online, we thought that we run through some of the fundamentals today. For those of you not familiar with how setting up an online ad in Google works, it is similar to the stock market. Lets suppose you desire to show up for the term “Orange County orthodontics” or “San Francisco rhinoplasty”, well there are a few other offices paying for those terms so it works in a bidding system. Various offices will be bidding for those different terms and if you wish to be seen on the first page, you will need to be bidding high enough to compete.
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