Google Gets Okay to Buy Motorola
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The U.S. Department of Justice just approved Google’s purchase of Motorola’s mobile division. This will allow Google to assume control of not only the U.S.’s 3rd largest mobile device manufacturer, but also their 17k patents. Google’s reasoning behind this $12.5B purchase is certainly driven by a defensive need to protect against patent lawsuits. There’s also a potential to make significant money off of these patents through licensing deals – which is why the DoJ approved the deal in spite of “significant concern” in the light of antitrust issues. But, there may be an additional motive behind this move by El Goog.
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Patient Use of Smartphones Increasing
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Along with all the money Google makes from the online advertising you see on your computer when searching for the video of your favorite Super Bowl ads, they also sell advertising for display on smartphones. This gives them access to some great data on smartphone usage. And that data shows that smartphone usage is growing.
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Google+ 90M Patients
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Google recently announced to investors in their quarterly earnings call that they had reached over 90M users on their Facebook-competitor, Google+. They went on to announce that Google+ users “are very engaged with [Google] products – over 60% of them engage daily.” But wait, before you do the math that would lead you believe there are 54M people a day using Google+, note that they stated this number with regard to their products.
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Search+ Your Patients
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We reported last month on how Google had begun including Google+ pages in their search results. This week, they took it a giant leap further with the introduction of something they call “Search, plus Your World.”
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Creating a Successful Online Medical or Dental Ad Campaign for New Patients
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Having some lengthy experience with creating online ads for Doctor’s practices and seeing how some offices are advertising online, we thought that we run through some of the fundamentals today. For those of you not familiar with how setting up an online ad in Google works, it is similar to the stock market. Lets suppose you desire to show up for the term “Orange County orthodontics” or “San Francisco rhinoplasty”, well there are a few other offices paying for those terms so it works in a bidding system. Various offices will be bidding for those different terms and if you wish to be seen on the first page, you will need to be bidding high enough to compete.
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Google+ +625k New Users a Day.
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Something interesting is happening in social networking. We all know Facebook is the king of the social networks. It has over 800M users and, when it makes it’s initial public offering in 2012, will likely be the largest IPO since Google. But, don’t count that old-fashioned search-engine out just yet…
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Google+ Pages Now Included in Search Results
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Google started to include Google+ pages in their search results this past week. While everybody saw this coming, many of us were curious as to exactly how they’d go about it in light of others already crying foul on how they present search results in a manner that gives them a competitive advantage. After all, who knows better how to search optimize a profile for Google better than, well, Google?
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What to do with Your Online Visitors
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We’re glad to see many of you reaching out to us for more detailed advice on how to implement some of the techniques we’ve covered thus far in our “What the Heck is SEO” series. As such, we’d be remiss not to interject a bit of advice on what to do with the increase in traffic some of you have already started to see from your efforts. So, we’re going to take a quick detour into what to do with these online visitors when you get them.
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What the Heck is SEO? Part 2: Keywords
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Keywords are a big deal when it comes to search. Such a big deal, in fact, that they’ve been the driving force behind 96% of the billions of dollars in revenue generated by the mighty Google over the past several years. Granted, this money is made through their pay-per-click Adwords program, which is technically Search Engine Marketing (SEM) and not Search Engine Optimization (SEO). But, the ability to own a keyword organically through SEO is just as valuable as doing it through paid search via SEM. Plus, it’s far easier on the monthly budget!
What the heck is SEO? Part 1: Links
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This is the first installment in a series we’ll be doing on Search Engine Optimization (SEO). While most SEO principles apply across all major search engines, we’ll be using Google as the default since it currently processes around 2/3s of all online searches – more than 4x as many as it’s closest competitor, Yahoo. We’ll start with the basics and then discuss the effect of recent paradigm shifts in SEO.
Analyzing Your Practice with Google
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Google announced new features for their Analytics reporting tool earlier this month and they’ve now made these upgrades readily available. We know that many of you aren’t using Google Analytics on your website – but you should be. If you’re spending money each month on a website, you need to know what that monthly online budget is getting you. Enter Google Analytics – a free & simple way for you to track the effectiveness of the website you’re paying for every month.
Google+ Page +Features
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We’ve been getting a lot of questions from doctors this week about the new Google+ Pages. Many of you are still wondering what the heck a Google+ Page is and what it will do for your practice. Fair question. Let’s dig a bit deeper into a couple features of a Google+ Page to understand how it can help your practice…
