Google+ 90M Patients
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Google recently announced to investors in their quarterly earnings call that they had reached over 90M users on their Facebook-competitor, Google+. They went on to announce that Google+ users “are very engaged with [Google] products – over 60% of them engage daily.” But wait, before you do the math that would lead you believe there are 54M people a day using Google+, note that they stated this number with regard to their products.
We’ve speculated this very thing in the past. Google+ is not being built as simply a standalone social network targeted at bringing on users like Facebook has done. They’ve built it to integrate completely into Google’s other products. We’ve already seen this as all new Gmail subscribers are automatically signed up for a Google+ account; then more recently with their launch of customized results via Search+. Now they’ve come right out and revealed their plan by telling investors that they’re basing the daily usage of Google+ users on engagement with any Google product.
That’s not to say that el Goog isn’t also pushing Google+ directly to users. Anybody who watched any (heartbreaking) football this past weekend saw the TV ads for Google+. This is in addition to the full ad campaign they launched for Gmail last year. But, it appears that they’ve confirmed how they believe they can compete with Facebook in the social-networking space – buy weaving Google+ very tightly into everything else they already do so very well.
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